Series of illustrations I made for a Strongbow Apple Cider campaign on Instagram. The purpose of my artworks were to illustrate all the steps of the apple cider process, from harvesting, to milling, pressing, blending and filtering, packaging, up to actually drinking it a nice terrace.
The illustrations are part of an Instagram contest, in which people are supposed to find Mr. Applehead, amongst lots of characters, buildings, trees and all kinds of details, in a quest similar to that of "Find Waldo".
The linework is completely hand drawn, with the color digitally added with Adobe Photoshop.
Agency: Ogilvy & Mather Advertising
Client: Heineken Romania
Brand: Strongbow Apple Cider
Illustration: Saddo
The contest here: https://instagram.com/strongbow_ro/